Lattafa has never believed in restraint, but even by their standards this was a lot: fourteen new releases in seven days, spanning everything from smoky ouds to a candy-floss gourmand that could double as dessert.
We ordered samples of all fourteen the day they dropped. Here's the shape of the ranking: the top three are dangerously good — a smoky amber that flirts with niche quality, a fresh white floral that finally doesn't smell like soap, and a tobacco-vanilla that undercuts fragrances four times its price.
The middle of the pack is fine — wearable, safe, occasionally forgettable. And numbers 13 and 14? Let's just say even a hit factory has off days.
The real story is the pace. No other house is shipping this fast at this quality floor, and the designer brands pretending not to notice are running out of time to pretend.