While the internet argues about Cloud, the sneakiest Baccarat Rouge 540 dupe has been sitting on the high street the whole time: Zara's Red Temptation, usually around €13.
The saffron-amberwood DNA is unmistakable from the first spray — warmer and slightly spicier than the original, without Cloud's whipped-cream sweetness. In blind tests, several of our panellists rated it closer to BR540 than Cloud is.
The compromises: projection drops off faster, and the bottle feels exactly like what it costs. Nobody will compliment your cap.
Match score: 89%. Savings: €312. The only real risk is that it sells out — which it regularly does.