The 10-second wrist test: how to judge any dupe like a pro
Our house method for separating real dupes from wishful thinking — no lab required.
Lattafa Fakhar vs. YSL Y EDP: blue bottle, blue print
The freshie face-off: €20 Fakhar against the €120 apple-ginger crowd-pleaser it studies...
The best Coco Mademoiselle dupes, ranked by actual Chanel wearers
We recruited five longtime Coco Mademoiselle loyalists and made them rank the impostors...
Lattafa Asad vs. Sauvage Elixir: the beast that costs €25
Asad has been called the best Elixir alternative on the market. We put both through a 1...
Zara Ebony Wood vs. Santal 33: the sandalwood showdown
Le Labo's cult classic against a €16 high-street bottle. The gap is smaller than €204 s...
Ana Abiyedh Rouge vs. YSL Libre: the €18 impostor
Lattafa's lavender-vanilla for €18 against the €150 original — tested on skin, in heat,...
What a €300 bottle actually costs to make (prepare to be annoyed)
Juice, bottle, box, marketing, margin — we broke down the economics of luxury fragrance...
Discontinued panic: 7 fragrances rumoured to be axed in 2026
The rumour mill says goodbye to seven shelf staples. Here's what's confirmed, what's no...
From Dubai to your drugstore: the Middle Eastern fragrance takeover
Lattafa, Armaf, Al Haramain — how Gulf houses conquered the European budget shelf in fi...